Ask anyone, and they will surely tell you how much they hate the dentist. For most people, the dentist is no doubt their least favorite appointment.
This means that if you are a dentist or a dental office manager, chances are you would have a hard time bringing in clients.
To help out your practice, here are some of the best dentist marketing tactics that are guaranteed to have patients coming through your door in no time!
Invest in Long-Term SEO Strategy
SEO is one of the significant aspects of connecting with potential clients looking for quality dental care. People have the tendency to find and pick their dentists online, normally in their local area. Most dentists today also acquire new patients through local search experiences.
A well-optimized website and GMB listing can help you guarantee the success of your SEO strategy. While doing so, be sure to stay away from fluff content. Use your authority in the dental field instead to educate and inform patients who might consider hiring your services. Develop content that can speak to common objections, pain points, and queries that patients usually have.
Capture High-Intent Searches with PPC Ads
One more way to ensure that your dental practice will appear on top of SERPs or search engine results pages is using PPC ads. When done properly, PPC ads will help you put calls to action and lead-generating content high up in search results for your competitive keywords, reach out to your target audience at the right place and time, and get results faster than just a long-term SEO plan alone.
PPC ads also work great when advertising special discounts or offers that are typically among the main pain points of prospect patients. If ever you choose to use PPC ads, be sure to seek the advice of a professional dental marketing agency.
Work on Google My Business Page Optimization
Creating your own account page in Google My Business is among the most effective dentist marketing tactics you can ever employ. In fact, your GMB listing must be at the core of your overall local SEO strategy.
Your GMB listing is basically a verified information source regarding your dental practice that Google threads into different search experiences. These pieces of information include your business hours, location, photos, and others.
As expected, a robust and complete GMB listing will help your practice appear in all types of Google search experiences, such as patients that actively look for a dentist.
Use Social Media to Your Advantage
Although your goal is for more people to know about your dental practice, it is still important to specify your market. The last thing you want is to have your ads pop up outside your local area. This is where social media can come in handy.
Social media helps you reach out and connect with a local audience. Whether you choose to use Facebook or Instagram, you can be sure that you will capture the attention of people who will be more interested in your services.