Today, dental practices spend a lot of their money and time attracting new patients. They offer good services and care for patients only to let them walk out the doors without forming a permanent patient-dentist relationship.
If you want to achieve better retention, the first step you need to take is to learn the best way to get patients to schedule dental care. How do you do it, then? Here are a few tips to convince more patients and keep them returning to your practice again and again.
Best Ways to Get Patients to Schedule Dental Care
Get A Website for Your Dental Practice
Websites are the cornerstones of all practices today. This gives you the perfect place for hosting content, offering information on your staff members and services, and sends the correct signals to Google for SEO or search engine optimization.
Aside from this, a dental website also plays an important role in the local SEO of your practice. The addition of information regarding your local practice on your website combined with the correct copy will ensure that your practice will come up every time people look for specific terms.
Start Doing Content Marketing
One of the best ways of showcasing your expertise is by coming up with quality content and then sharing it on your dental practice website. Aside from this, it is an integral aspect of SEO that will help your website have a higher Google rank that will increase your chances of getting found by people who need your services. Good content marketing will also lead to growth in organic traffic that will lower your expenses for paid campaigns.
Utilize Google Ads
Google Ads is an outstanding way of targeting both broad and concrete search terms. Even if organic marketing efforts soon help your site shoot straight to the top of search results in Google, when used properly and effectively, Google Ads will ensure that any locale in your area looking for your dental services can see your brand, visit your website, and schedule their dental care.
Optimize Your Google My Business Listing
GMB or Google My Business listing is important to be found locally. Through a GMB listing, you will be able to make sure that the name, address, phone number, as well as other additional details about your practice, will all be readily available and accurate.
A GMB listing can also give people a simple and easy way for you to leave a review about your practice.
Every time people look for dentists in your local area, your dental practice and those of your competitors will come up with their rating in Google that can make it a crucial signal that you can never ignore or take for granted.
Follow Up with Those Patients Who Fail to Schedule an Advanced Appointment
No matter how persuasive you and your staff members may be, there will always be patients who will still leave your dental clinic without even booking their next schedule in advance. Good thing that there are now many tools that can help you instantly view the appointment details of a new patient. Through this, you will be able to identify those with and without pre-bookings, so you will get in touch with those patients who didn’t pre-booked and schedule their next appointment right away.
Use Appointment Reminders to Reduce No-shows
No-shows can have negative effects on your dental practice. A good way to lessen these cases at your practices is to set appointment reminders. It has been revealed that these automated appointment reminders significantly lowered the number of no-shows at dental offices. Therefore, it is best to send your patients automated reminders so you will never experience any no-shows.
Pre-Book Dental Appointments
You can let your patients know that if they have their next appointment scheduled while they are still in the office, they will be able to pick the time and date that will work best for them, and you can also schedule it right away. So you will be able to schedule the next appointment of your patient right before their eyes.
This lets you develop an effective treatment plan for your patient and present them with several options for treatment to allow them to select the plan that suits them best. After the patient decides on their treatment plan, this can then let you schedule the appointment immediately.
Reach Out to Your Patients and Show Them That Your Dental Practice Truly Cares for Them
Some patients may delay treatment for a while only to feel embarrassed once they realize the amount of time gone with no dental appointment scheduled.
This is the exact moment when you need to reach out to these patients. Let them know that you didn’t forget them, and the only thing that matters for you is to have them back in your office again. You can choose to contact these patients by phone or email to encourage them to schedule their next appointment.
These are just some simple and easy ways to get patients to schedule dental care and keep them coming back to your clinic.
Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!
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