Case Study : How a local clinic get 175.51% more patients with PPC ads

Would you like to get more patients with Google Ads? Today I want to share with you a case study on how my team helps a local clinic get 175.51% more patients with PPC ads

Problem

This dental client was heavily investing in Google Ads to generate leads for their practice. Their main focus was getting non-branded conversions for their general dentistry practice and also got high-value patients needing implants.

Goal

An increasing number of leads with some high-value leads in the mix.

Solution

  • Auditing existing google Ad account to identify ad spend waste, keywords, search terms, ad copies, and bidding strategy. 
  • Rebuild the general dentistry campaign with more relevant ad copies with enticing CTA to achieve higher CTR.
  • Creating a call-only campaign strategy to generate more phone calls for their practice.
  • Building implants and all in 4 campaigns to generate them high-value leads ( They charge around $17,000 for all in 4 treatments).
  • Adding an extensive list of negative keywords as the CPC was very high, and we couldn’t afford irrelevant clicks wasting our ad budget.
  • Extension testing to identify best-performing extensions.

Outcome

Q4 YOY results

  • 175.51% increase in conversions (135 vs. 49)
  • 64.62% reduced cost per acquisition ($39.81 vs. 112..52)
  • 187.04% Increase in conversion rate (26.89% vs 9.37%)
  • 127.25% increase in account CTR ( 3.82% vs 1.68%)

We Can Help You Get Similar Results!

Our marketing team has more than ten years of experience in digital marketing and already help many clients get great results with their online marketing.

Book a free strategy session with us at https://dentalseoexpert.com/call/ and see how we can bring your practice to the next level!

 

Want To Get More Patients Online?

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Our team at Dental SEO Expert has helped many local businesses grow and get great results with SEO, PPC ads, and Google My Business Optimization.

And we are ready to bring your dental practice to the next level!

Visit our site at https://dentalseoexpert.com and book a call with us to see what we can help!

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