Dental advertising plays an important part in dental marketing that helps to improve your dental practice.
You can do both physical and digital advertising by creating dental ads.
Dentists make banners, flyers, and brochures to advertise the brand to attract people without digital platforms.
But now the time has changed, there is no need to make banners anymore.
By creating online ads, you can advertise them on different channels to attract an audience.
If you are new to digital marketing, you probably have problems selecting the right dental advertising for your brand.
Do not worry; we are here to resolve your problem. This article discusses the best creative dental ads that you can use without taking help from anyone.
So let’s start the discussion.
Which Types Of Ads You Can Use For Dental Advertising?
There are different social media platforms that you can use to run your ads. But here we tell you the best ones that give efficient results with less effort. So have a look at these create dental ads.
1. Search Ads:
The most common type of dental ad is the search ad. On the Google search result page, you can see these ads. It is the type of Pay-per-click ad.
By using these ads, advertisers only pay money when users click on the ads.
By clicking on the ads, the user is redirected to the main website and helps the user to make an appointment with the dentist. These ads appear on the top and bottom of the website with the highlight “Ad.”
So that you can make a difference between a website or an ad, these ads contain text instead of videos and images. For example, by using google ads, you can set up your search ads.
How To Set Up A Search Ad?
The first thing is to select the right keywords for your search ad. The right use of keywords helps your ads to appear in the top positions of Google search results.
If you want to promote your services to the right people, then make sure you use the relevant location and brand keywords in the ad content.
Otherwise, with the wrong use of keywords, only the wrong audience will go to your page.
For PPC ads, long-tail keywords work best. These keywords have more than one important word in them. These keywords attract more audiences at a low cost per click.
Before you use the keywords, you need to enter the auction and bid for the keyword that relates to your content. If you place a high bid, you will get the right to use this specific keyword in your ads.
Your bidding amount and the quality of the content determine whether you get the keyword or not.
Your quality score decides the position of your website. To increase the quality, all you can do is write creative and better content for ads.
Once you get the keyword, you can launch your PPC search ad. It is the most common type of advertising that most people view during google searches.
2. Display Ads:
The other type of PPC ad is the display ad. You can use these ads to attract people that have an interest in your business. Unlike search ads, these ads have images with text.
Instead of appearing on the google search result page, these ads appear on the partner websites.
By using display ads, you can easily target the interested audience and provide them your best services.
You can also set your target market and display dental ads to the people who visit your website.
How To Setup A Display Ad?
Like other PPC ads, you need to bid amount for these ads in the auction. However, here you select the amount that you pay when the user clicks on it.
To use the display ad, you need approval from google to get your ad copy. To make sure your ad does not get denied, you can follow Google’s Ad Image Requirements.
After getting approval from the google, next step is to select a dental industry-related website.
So that you can attract an organic audience, if you select the other famous website, uninterested people will come to your website.
These ads run on a PPC CPC model. Most people do not click these ads. But they still help in promoting the content to the people. Therefore, display ads have more potential to attract users.
Use the appropriate picture to display with the ads. So that people can see the actual services instead of getting confused about your Dental Advertising.
3. Social Ads:
The most famous type of advertising is social ads. As most people use social media, it is easy to grab their attention to your dental ads.
Social media can be used on all devices like mobile phones, MAC, tablets, and PCs.
Social ads also display on all devices. It helps a large audience to see the ads, and they can navigate to the original website. By using social ads, you can stay in contact with your customers easily.
How Can You Set Up A Social Media Ad?
Before using the social media ad, you must select the platform you want to promote your content.
Following are some famous social media platforms that you can use.
By using any of these platforms, you can reach the maximum audience. However, remember that each platform has a different format. So it is important to choose the one with which you can work conveniently.
Make sure to use the right images that you want to post. Remember that posts should be related to your brand or dental service. It will help you in doing the right dental marketing.
These ads are also the paid ads. To reach a large audience, you need to boost your posts.
According to your range, you can select the boosting type. The results totally depend on the amount that you spend on dental ads.
Social media helps you to target people. They use the following factors to target the audience.
By using these factors, you can easily target interested users without wasting your money. Furthermore, if you use all social media, you can promote your dental services on a wide scale.
1. Local Awareness Ads On Facebook:
Due to the easy interface of Facebook, most people prefer to use it. Instead of using this platform as a source of entertainment, you should do dental marketing here.
By creating a business page on Facebook, you can create dental ads. All you need is to select the right boosting package to make your posts visible to a large audience.
If you do not have advertising knowledge, then start with the low package. Then, when you start getting appropriate and expected results, you can change the promotion package.
Your dental ads will display too many people between their posts. If they have an interest in dental services, then they wi surely come to your page.
While some people save your posts and visit you when they have a dental emergency.
2. Instagram Ads:
After Facebook, Instagram is the other best social media platform. However, here the format is a little bit different from Facebook.
Here people prefer to posts images instead of the video.
While creating the dental ad, make sure to upload the pic that relates to your brand, dental services, and offers.
Do not upload random pictures because it can confuse people. Instead, in the caption section, write every single detail about your services.
So that people do not have to come to your page and navigate the right information in case of emergency. As you use keywords in search ads, here, you can use the right hashtags.
They will also help in boosting your post like Facebook. You also have to select the promotion plan on Instagram. According to your boosting plan. Instagram automatically displays your posts on the user’s home page.
To make a difference between simple posts and add posts, Instagram display “Ad” on the post. By clicking on the post, the user redirects to the official page.
3. Youtube Ads:
The format of youtube is completely different from Instagram and Facebook. For example, here, you need to upload videos instead of pictures. Also, here you make the channel instead of the page for dental advertising.
You can use both skippable and non-skippable ads in other people’s videos. The skippable ads are the ones that you can skip after 5 sec. The total length of these videos can be 2 to 3 minutes.
You have to pay for the ad if the user sees your ad full time. But if they skip after 5 sec, you will not be charged.
While, as the name says, you can not skip the non-skippable ads. You have to watch them even if you do not want to.
The total length of these ads varies from 5 secs to 10 secs. So that people do not get bored. These ads can be displayed at the start, in the middle, or at the end of the video.
4. Remarketing Ads:
The best PPC ad is the remarketing ad. You can use this ad when you want to attract an interested audience. It helps in generating leads by providing more conversion.
Due to the social media promotion, you can get most people on your website. But they don’t need to end up making an appointment.
They can review your services and know about your experience, and then leave.
You have no control over this that you convince the users to make an appointment. All you can do here is to use remarketing ads because they help to engage the audience.
When users visit your website for the first time, these ads automatically display on the page. Usually, these ads contain the best offers and the services that you can provide.
These ads do not disappear until the user clicks on them. By clicking on the ad, users are usually redirected to the make an appointment page or the login page.
To engage your customer, it is considered better to add the email field in the login form.
So that you can email your customers about the new services and offers that you give, or you can inform them about the change in location or the timing.
How To Set Up A Marketing ad?
To run successfully remarketing ads requires a tracking pixel. It is google’s remarketing code. If you already use PPC ads, you can easily ad this tracking pixel to your dental advertising campaign.
By using this tracking pixel, you can analyze what your audience sees on your page. By seeing this, you can easily determine what services and offers your audience likes more.
According to their searching, users are categorized in the proper lists. To segment your audience, you must make different lists to run your dental ads.
After the listing, people only see the ads of the services and offers in which they have an interest. Thus, the main purpose of remarketing ads is to focus on the products and services that people mostly view.
By displaying these specific ads, you can keep your audience engaged. In addition, it increases the conversion rate by providing people what they want.
5. Google Ads:
Google Ads are the ones that display on the search result page. There are two main types of google ads that you usually see.
- Local Ads.
- International Ads.
The main purpose of local dental advertising is to attract a local audience. In these ads, advertisers usually focus on the people that live near to the workplace.
While the international ads are made to attract a foreign audience.
Google ads use a specific algorithm to target the audience according to their income. To target the specific audience, you need to edit your dental ads by click on the “Advanced Location.”
- After clicking on the option, a menu will pop up.
- Here select the “Location Groups” tab. Then the list with three options will appear.
- Select the demographics option from the list
- Now, select the income tier in which you have an interest. Then, click on the ad button.
By making these changes, you can target the wealthy audience that wants teeth whitening services. Also, you can target the normal audience that wants to maintain the basic health of their teeth.
You can use the following tricks to enhance the results of googled ads.
Click To Call Ads:
To make your ad effective, you can add the call facility to it. It appears like a call icon that you can add easily to your google ads. This option helps people to contact you directly.
In case of any dental emergency, they do not have to open the website to get your number. Instead, by clicking on the number, they can directly contact the dentist.
This saves time and makes your ads more efficient. Make sure to use your active mobile number to respond to your patients in a short time.
But this facility is not available for the people who use google from their mobile phones. In addition, because PC and mobile phones have different formats, mobile users will have difficulty navigating through the ad easily.
These ads are the solution for simple click-to-call ads. By using call-only ads, you can design ads for all the users who use mobile, PC, or laptop.
These ads help to increase your audience. According to the research, most people use mobile phones to find the right dentist for their dental problems instead of laptop and other devices.
If you use click-to-call ads, they will find it difficult to contact directly with the dentist and can not navigate the information easily. In this case, they will leave your ad and go to the next dentist.
You can only avoid this problem by using call-only ads. However, always remember your main purpose is to facilitate the most audience by giving them easy access to your information.
Google Map Ads:
Google maps show the registered places with their directions. So that people can easily reach their destinations without wasting time and getting confused.
To add your business to google maps, you need to make the Google My Business account. While creating the business account, you need to enter the following information.
- Brand Name.
- Working Hours.
- Phone Number.
Without entering this information, you will not be able to sign up easily. Once your business profile is created, you can see your brand on google maps with directions.
It helps people to reach your workplace after they make a dental appointment with you. Google maps also give notifications to people when they are near your workplace.
Wrapping It All Up!
That’s all, folks. These are the creative dental ads that you should use for dental advertising. At a low cost, you can create multiple dental ads on various platforms.
It is better to select multiple platforms as people have different choices. For example, some people like to use Facebook, while others prefer Instagram.
No matter what platform you use, make sure you upload the creative and related content.
By investing time and money in the right dental advertising, you can surely enhance your dental practice.
If you can not handle the advertising responsibility due to work, you should consult the right marketing agency.