The sales funnel a part of dental marketing. You must have read this term while searching for dental marketing. It is a process through which you convert visitors to paying customers.
Now: The main question is how you can apply the dental marketing funnel in the best way?
This is a good question because sales funnels for dentists give you expected results. Only when you implement them in the right way.
They attract the maximum number of people and generate the organic customers that buy your services. In this article, we will give you a complete guide about the dental marketing funnel.
So let’s start the discussion.
What Is Sales Funnel In Dental Marketing?
We all know that marketing helps in improving the interactions between the customers and the business. For example, with the right dental marketing, you can increase your practice by having new people.
Many ways are available to do dental marketing. But by using sales funnels for dentists, you can enhance your marketing strategy.
The dental marketing funnel is a complete process that includes four following steps.
This is also known as the AIDA model. It takes people through all these steps to easily decide whether they want to buy the product or not.
Want to know more about it?
Dental marketing funnel aware people about the product and the services. It is called a funnel because it takes people through different steps.
In the first step, it introduces people to the available services that a dentist provides. Then, it measures people’s interests. In this step, you may lose some people.
But do not worry; it is part of the process. The more you come to the action part, the more people you will lose. So that at the end of the dental marketing funnel, you only have organic paying customers.
How To Create Sales Funnel In Dental Marketing?
After knowing about the sales funnels for dentists, now: is the time that you create your dental marketing funnel. Like other marketing tools, it is also easy to create a sales funnel.
For your ease, here we give you the step-by-step guide for creating a dental marketing funnel. Have a look at these simple steps.
1. Specify Goal For Sales Funnel:
To implement sales funnels for dentists, you must know about your goal. Without a specified goal, you can not implement dental marketing funnels in the right way.
That’s why they do not provide the expected results. So before you implement anything. It is important to make your goal clear. For a dental website, customers must make appointments.
After analyzing your goal, start to set up the sales funnels for dentists. Remember the four steps of the sales funnel during implementation.
What’s the bottom line?
Suppose you do not know about your goals. Then your visitors can not fulfill them after visiting your website.
2. Create Value For Viewers:
Sales funnels for dentists work when you create trust in your customers. To run a brand successfully, it is important to build a healthy relationship with the customers.
Suppose you can not create trust between your customers. Then you can not make a profit, and they will not avail of your services. For the dental marketing funnel, it is important to invest in customers first.
To prove to them that your services are authentic. You can upload testimonials, videos, and reviews on the main website and social media platforms.
Make sure your website has a friendly design because it will help people to navigate information easily.
3. Update Your Marketing Channel:
To monitor the user’s performance on your website. It would help if you kept your website updated. As a responsible person, you should know which things work on your website and whatnot.
When you see the errors in functionality, try to resolve them immediately. Because if you take time to resolve errors, you will lose many of the customers that visit your website.
Want to know the best part?
To monitor website performance, you can use online tracking tools. They will monitor user activity and make it easy for you to determine where the user leaves.
Through the screen recording, you can see at which stage people left your website. Check that stage with more focus and resolve all problems.
When you maintain your website, you can easily implement the sales funnel for dentists. In addition, they provide better conversion when your website is updated and error-free.
4. Create A Sequence Of Emails That Builds Relationship:
In this busy life, people may forget about their dental appointments. To make sure they visit you on the appointment day. It would help if you informed them.
As a professional gesture, you can send them emails. Create one general email to remind people and schedule it on the day of the appointment.
The email was sent automatically to the people. You do not have to send the email to all your patients. Emails not only remind the people about their appointments.
You can also use them for multiple purposes. First, you can send the confirmation email to the customer when they make an account or make an appointment.
After that, send offer emails to the customers. In these emails, you can sell services at a discounted rate. Also, you can inform the customer about the extra or new services that you give.
Also Read: Dental Marketing Strategies During Covid-19, How to Get More Patients Online?
5. Show The Quality Of Your Services:
With your unique selling point, you can make more progress in the market when you define your quality of service to the people.
They will know why you are better than the other dentists. Instead of the verbal promotion, people believe more in the visuals when you provide the video and image proofs.
They will get convinced and prefer you over other dentists. To convince people, you can show them.
- Simple reviews
- Patient reviews in videos
- Before and after image or video
Dental marketing funnel when you provide enough proof to your customers. They will surely end up making an appointment. While optimizing the website, make sure you provide the right information.
Briefly explain your services to the customers to know what they are getting and why they prefer you.
How To Use Sales Funnel For Dentists In Dental Marketing?
Now: you have created your sales funnel. It’s time to know in which ways you can use them. In this section, we will tell you some ways to do the dental marketing funnel. So have a look.
1. Focus On Digital Appearance:
The dental marketing funnel works when people come to your website. However, it is possible only when they know about your business.
To promote your business, you can use multiple marketing tools. But the best thing that you can do is to write creative content.
You can tell people what you actually serve when you have more visitors on your website with the service and brand description.
The sales funnel for dentists works better. They will convert more visitors into paying customers.
You might be wondering:
how can you bring more patients to your website? This is a good question if you are new to dental marketing. To attract more patients, there are many marketing tools available.
You can use
- PPC ads
to promote your website. All these tools help in the dental marketing funnel. But their work is different. Let’s see how you can use each tool.
Search Engine Optimization:
It helps the website to rank in the top place on the Google search result page. Google search algorithm considers more than 100 factors to rank a website.
SEO takes care of all the factors and focus on
- Site speed
- Creative Content
- Site architecture
The main focus of SEO is on keywords. Because when people place queries on google’s search bar. The websites come in the top place that has relevant keywords.
Also Read: Dental Marketing that Converts and Best Practice
Pay Per Click Ads:
The other marketing tool is the PPC ads. You use them when you want to run ads on different articles, blogs, and websites. These are the paid ads.
PPC ads only occur on those pages that have relevant content. Therefore, to make sure your ad has been placed on the right website, you must add relevant keywords.
Advertisers paid for the ad only when a user clicks on it. There is no money on just displaying the ads. On clicking the ad, the user is redirected to the main website to make the appointment.
Google My Business:
For the dental marketing funnel, your website must be on google maps. Google my business does this for you. When you create a business page, your business gets to add to google maps.
It also adds direction. So that people can reach your workplace easily. By creating a GMB account, you will also see a mini dashboard on your google page.
Here you can edit the information about your business like
- Working Hours
- Contact Number
It is important to keep the information updated. So that people can reach you easily.
2. Educate People:
For the dental marketing funnel, it is important to educate people about your services. But, unfortunately, some people directly take the customers to the wrong appointment page.
Because first, you need to tell them. What are your services, and why should they consult you. To do this, redirect the customers to the services page when they click on the ad.
In this way, they can decide whether they want to make a dental appointment or not. Here your main focus should be on the content.
Because it will be the tone of your conversation that convinces the customer, the main purpose of the sales funnel for dentists is to take people to the appointment page.
The patients may leave between the process. But it depends upon the quality of your services and content. If viewers find some quality, then they will surely end up making an appointment.
3. Dental Marketing Increase Engagement:
Here you implement the third step of the dental marketing funnel. At this stage, people are already aware of your website and your services.
All you need is to convert them into paying customers. It would help if you had the landing pages because your customer must decide whether to make an appointment.
By communicating with your customers, you can convince them to take your services.
Want to know the best part?
By using social media platforms, you can communicate with your customers efficiently. First, try to analyze what they want. Then give them offers that relate to their problems.
In this situation, they really can not deny your services. Therefore, try to stay active on social media so that you can answer all of their questions as soon as possible.
4. Convert Patients:
The most important step in the dental marketing funnel is the conversion. Just remember people do not come to your website to see your services.
They come because they need dental health, and as a dentist, you can help them. Make sure to implement sales funnel for dentists in the right way.
Because if you make a mistake in the implementation. Your customers will not reach the appointment page efficiently.
5. Define Your Target:
Know your target before you implement the dental marketing funnel in your business. Know about your target audience and find ways to attract them.
If you successfully bring an organic audience to your website. The sales funnel for dentists works better. They will convert more visitors into regular paying customers.
Also Read: Dental Marketing Budget – How Much You Should Spend on It
Wrapping It All Up!!!
That’s all, folks; this is the short guide on how you can use the dental marketing funnel. Make sure you follow all the important four steps while implementing it.
The sales funnel for dentists only provides expected results when you provide an organic audience. If the dental marketing funnel captures a normal audience, then you will not get better results.
Before you implement the sales funnel for dentists, make sure you use other marketing tools well. The sales funnel also a part of dental marketing.
It just makes marketing easy by converting people into paying customers. However, to increase sales funnel efficiency, you need to keep your website updated.
Because of the errors, viewers will leave the process. So make sure you keep everything updated and get more organic customers for a long time.