Dental Marketing on Instagram – How to Promote Your Dental Practice

Instagram is known for being a place where people can express themselves creatively.

A dental business should use Instagram as a promotional tool to reach out to new patients.

Your dental treatments aren’t just about maintaining good oral health.

Every day, you bring beautiful smiles to people’s faces.

There is no better approach to connect with your ideal patients than to use a social media platform.

That’s already known for providing exceptional visual content.

According to a Zocdoc survey,

Nine out of ten millennials don’t make doctor or dentist appointments.

When I learned this, I thought, What better approach to target millennials than opening an account. On our favorite network, Instagram!

I saw Instagram as a way to show the world that dentists aren’t all that terrifying.

We’re regular people with families and lives outside of work. 

Social media has grown in popularity. It allows users to communicate with a large number of people.

Here are some things to take if you want to use Instagram to grow your business.

Understanding Dental Marketing on the Internet:

Understanding Dental Marketing on the Internet

One aspect of the dental profession that many dentists deal with is how to market their practice. 

Dental marketing is establishing a relationship with potential patients.

Which is similar to the majority of general medical marketing you’ll see online.

Dentists may create a trusting relationship with potential patients.

Also, convert leads into conversions by giving informative and helpful free information via blog articles or native ads.

Social media can help with a lot of this. In the case of Instagram, two factors come into play to assist dentists in gaining more attention and traffic.

Dentists can use such insightful and helpful resources. To develop a trustworthy relationship with their patients.


Instagram is a visual platform that would be ideal. For posting before and after photographs to highlight the physical worth of dentistry. 

For dentists and dental offices, Dental Marketing on Instagram is ideal.

Also Read: 3 Dental Marketing Ideas for May

What Does Instagram Have To Do With Dental Marketing?

What Does Instagram Have To Do With Dental Marketing

Instagram is more effective than Facebook or Twitter. By inputting your dentistry brand in front of millions of potential patients. 

Your patients can bet, and the competition is on Instagram. So Instagram marketing for dentists is crucial.

Statistics on Instagram dental marketing show that Instagram has a global user base of over 1 billion active users.

 According to the Pew Research Center, 35 percent of all adults in the United States now use Instagram.

Regular users include 71 percent of 18- to 24-year-olds and more than 50 percent of 25- to 29-year-olds. 

At least 80% of Instagram users currently follow at least one business.

For example, according to the Statistics on Instagram dental marketing.

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People desire to be a part of and maintain a brand identity. As a result, Instagram advertisements are proving to be beneficial to advertisers in general.

According to, Instagram accounted for 10% of Facebook’s total ad revenue in the first quarter of 2017.

But it will account for around 30% in the fourth quarter of 2018. Facebook invested $1 billion for Instagram in 2012. 

For practices that can adequately communicate with their patients. As well, posting and advertising on Instagram can provide a significant value.

Instagram is still an excellent idea for dentistry marketing if you aren’t promoting to Millenials.

Instagram is a great way to create trust and improve your search engine ranking.

You become a credible dental office that gives value to patients—also, potential patients when you use Instagram, regardless of your market.

Related Post: Dental Marketing Expert – How to Find the Right One for You

How Can Dentists Use Instagram to Promote Their Practices?

How Can Dentists Use Instagram to Promote Their Practices

Dentists must first comprehend their platform. It may appear that dentistry isn’t “fun” or “interesting” enough for a visual medium like Instagram, but this is not the case.

On the site, there is a community for everything. It is the dentist’s or social media marketing specialist’s obligation to identify. 

Moreover, engage with communities interested in dentistry—or getting work done and providing them with quality, interesting information.


If you’re looking for more ideas for Dental Marketing on Instagram, perform a quick search.

Via the app to see what your competitors are up to.

Instagram may be a powerful social media tool for dentists, but only if used correctly.

As the app has grown in popularity, the quality of the images and the bar for brands has risen.

So, begin to incorporate Instagram into your dental marketing strategy. Here are a few tips to follow to ensure you’re on the right track.

Create a Visual Style That Is Unique To Tou:

Maintain a visual style. A lot of dental work is cosmetic, and uploading before and after photographs of completed work.

However, it might help you get some significant marketing traction.

In this way, you’ll have an unending supply of content. In addition, potential clients want to see examples of your previous work.

Consumers do not have the same level of faith in businesses as they did in the past.

This includes health care and cosmetic healthcare specialists. Therefore, it is up to you to demonstrate your potential.


Setting a few standards for your Instagram account will help it to look more professional. They also make it easy to create content swiftly.

Create a list of several types of postings that you can reuse. Such as patient/hygienist of the month, office photos, or branded quotations.

Always Use a Business Account:

The most significant difference between a company and a personal Instagram account is that. A business account allows you to put up ads.

On your profile, you’ll be able to post business hours. As well as your practice’s address and your phone number.

With a business account, you can also enjoy analytics and activity on your posts.

Establish a Consistent Posting Schedule:

Establish a Consistent Posting Schedule

It’s crucial to post regularly to keep your fans interested. Also, to establish your practice and begin getting followers.

Strive to publish once a day, or at least every other day when you first start.

Pay Special Attention to Develop Interactive Material:

Using interactive content to engage your audience raise click-through rates. 

Moreover, create more opportunities to educate your network is an excellent method to drive consumer engagement.

You can do this by asking open or closed questions by polling individuals or posting quizzes with prizes to be won. 

As a digital marketing platform, Instagram is continuously expanding.

Thus, it’s critical to focus your strategy on increasing brand exposure and sales traction. 

You may utilize Instagram Ads to reach thousands of potential patients. Also, to increase sales traction.

Know Whom You’re Talking To:

Consider this: What do my patients appreciate most about me and my dental practice? 

What are the most common oral problems they have? What are their unique objectives when working with me?

When you’re creating new material for your dental Instagram account, keep these answers in mind.

Dentists’ Educational Instagram Video Posts:

Dentists' Educational Instagram Video Post

It’s no mystery that Facebook owns Instagram, which is the world’s most popular social media network. 

Instagram, like Facebook, prioritizes video content over images. So sharing short films or even a boomerang will help you reach a larger audience.

You can accomplish this one of two ways. First, make a video describing your quick-tip (which must be less than a minute long to fit in one Instagram frame). 

Also, include a primary descriptive line in the copy, or do the opposite.


Tell your tale and go into greater detail in the prose, and then shoot a small video clip that ties in with the material. 

Are you scratching your head, trying to figure out what kind of videos your office could produce? Then, we’ve got you covered:

  • How to floss correctly and why it’s so important.
  • What is the best option for you: braces or Invisalign?
  • When is the adequate time to take my child to the dentist?

Use Influencer Relationships To Your Advantage:

Influencer marketing may help you develop your fan base and raise brand awareness. 

It also drives sales by incorporating it into your overall dental marketing plan. Influencer relationships and engagement will be critical.

To the success of your Instagram marketing initiatives. People are favored above brands in social media algorithms. 

When it comes to developing natural and compelling visual material, it’s critical to work with influencers. That can help you stay visible on social media.

Maintain a Personal Touch:

Instagram is a highly personal and informal social media network. Therefore, you can’t approach potential customers with uninteresting information.

Or the unrelatable information if you want to connect with them.

Just because your account is for a company doesn’t mean the content you post can’t be enjoyable. 

To gain attention, share dental-related memes, funny selfies, and other entertaining stuff.

Use Hashtags Sparingly But Wisely:

Hashtags are an essential element of Instagram posting, but it’s easy to go overboard.

 To increase engagement, use anything from 3 to 10 hashtags for each post. To attract patients in your neighborhood, focus on local hashtags.

Avoid using the most popular hashtag. When choosing a hashtag because this will limit your reach. 

#dentist, for example, has 5.3 million postings. Therefore, it will be difficult for your content to stand out if you utilize this hashtag.

With 12.4 thousand posts, the hashtag #biomimeticdentistry makes finding your center easier for interested users.

However, don’t go overboard with hashtags; the sweet spot is between nine and eleven.

Use SEO to Increase the Number of People Who Follow You:

Use SEO to Increase the Number of People Who Follow You

For example, you could establish a search engine optimization (SEO) strategy for Instagram marketing. 

To make your dentistry business more competitive. Your account name and handle will affect your SEO efforts.

Your account name’s @ name will reflect your specialty and particular market. 

One thing to keep in mind is that the content of your posts must match your handle. For them to display in the “Explore” section.

Get to Know Instagram Stories:

In the last year, Instagram stories have taken over. It is a feature to be reckoned with, with more users publishing daily to Insta-Stories than Snapchat.

Stories are a terrific way to see what your followers are posting and experiment with new stuff. 

It is a tool to use once you’ve set up your account. Instagram can be a terrific platform for growing your practice because dentistry marketing is such a visual medium.

Aside from the financial benefits, Instagram may also help your employees connect. 

Consider it a professionally organized photo album for your practice. At the same time, Instagram Business is mainly used for promotion. 

It may also be utilized to develop a feeling of community among your patients and employees.

Keep Track of Your Progress and Make Adjustments as Needed:

Learn about your target audience so you can generate material that will appeal to them. 

To keep track of engagement, use Instagram analytics. Connecting with patients via social media is a great tool.

Dentists should use this platform to connect. Moreover, discuss ideas, gain knowledge from one another, and exchange evidence-based info.

My objective is to inspire others to get involved on social media. In addition, to create healthy dental and oral health dialogues.

Community Comes First, Then Promotion:

Advertise, but make sure you’re putting the content first. Instagram ads can be pretty beneficial. 

But it would help if you prioritized curating or providing valuable content above generic adverts.

The majority of your Instagram marketing should be devoted. To recognize accomplishments, fostering community, and providing entertaining, inspirational content.

Only two out of every ten posts you make on your account. It should be dedicated to advertising your practice. 

This keeps your Instagram from becoming another ad-spamming site that viewers will be wary of.

Also Read: Dental Marketing Alchemy – Where to Learn About Dental Marketing

Wrapping It Up!!

Instagram is one of the most effective digital healthcare marketing mediums. Regardless of the size or location of your dental office. 

Healthcare brands all over the world use Instagram to expand their online presence.

Also, engage with current and new patients, using photographs and videos to do so. 

Instagram is a simple yet efficient approach to boost the social media presence of your dental business.

Create an Instagram account and begin exploring the network if you haven’t already. 

Use these Instagram dental marketing tactics to get started on this path and keep learning as you go.

Want To Get More Patients Online?

If you are looking for a professional team to help you with dental marketing, we are here to help!

Our team at Dental SEO Expert has helped many local businesses grow and get great results with SEO, PPC ads, and Google My Business Optimization.

And we are ready to bring your dental practice to the next level!

Visit our site at and book a call with us to see what we can help!

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