The dental SEO process will only be successful if you make sure that you deliver valuable answers to both searchers and search engines. So how do you do it? How can you get more patients online?
Read on below to know some tips that will help you establish a solid foundation to grow your digital real estate and harness the power of your dental SEO campaigns.
Offer Visitors with a Content Archive
Make sure to plan for 5 up to 15 longer site pages that are fully and carefully meant to be found by organic searches. It is important to present sufficient context for search engines and prospective patients to know what your dental site is all about and give you the chance to get started with ranking.
Your first pages must focus on the main information about your business and grow from there to tackle your offered services. You can then answer questions regarding your services then compare your content to that of your competitors.
Publish New Content regularly
You have to publish new and fresh content regularly to feed the crawlers of search engines. What matters here is not the format of the new content but more of its consistency. These content pieces can include patient case studies, informative blog posts, and new services pages.
Now, this doesn’t mean you should publish content just for the sake of having content. However, new content signals search engines that you have a relevant website if it is updated constantly.
Allow Visitors to Take Action to Gain More New Patients
This is where calls to action or CTA come in handy. Their purpose is to direct casual website visitors to take more action on your site. The main purpose here is to engage your site visitors with helpful information and urge them to take the next step to signal their interest in your dental service.
The step of collecting contact details is important to turn those who respond to your efforts for dental SEO into leads and, with any luck, into patients afterward.
Make Use of On-Page Dental SEO
It is important to be familiar with the basics of on-page SEO for every website page or content to be as powerful as it can get for your dental SEO. On-page refers to building a page with metadata and useful content for search engines to determine relevance and understand the page topic.
Take Advantage of Google My Business and Google Ads Optimization
Google Ads and Google My Business optimization can also do wonders for your dental SEO efforts. In particular, maintaining and optimizing your Google My Business profile or listing is a must. It includes the contact information of your business, branding, and reviews. See to it that you also use Google Ads to optimize to make it work to your advantage.
The dental SEO process doesn’t have to be complicated. Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!