The age-old concept that you will get exactly what you pay for is also applicable to dental website costs. A digital marketing company may offer cheaper prices than another but what is the true reason behind this price difference in the first place?
These days, dental website costs can easily range from $1,000 up to $20,000, and sometimes, the figures can also go higher. With this significant pricing disparity, it is important to be familiar with the different factors to know if the money you invest in will be worth it in the first place.
Homepage and Beyond
It is the website’s homepage that usually steals the show yet great designs must never stop there. It is more likely for patients to spend more time on the internal landing pages during their stay on your website.
This is why you need to outfit these pages with memorable features like visual details and imagery complementary to your written content. This can go a long way to reinforce your brand and mirror your commitment to excellent patient experience.
Time Spent on the Job
As far as website development and design are concerned, the cost usually indicates the number of hours spent to bring your dental practice to life online. There are websites by just adding stuff here and there to fill up spaces. This will be cheap and easy but the final results and online performance may reflect exactly just that. It takes time to develop a custom website and this also gets factored into the cost.
Readiness for Mobile Use
It is already 2021 and many people no longer browse online using their desktop computers. While most of the new websites today get built to adapt for viewing on the smaller screen sizes of smartphones and tablets, it is just one part of the equation.
Aside from automatically reformatting this to fit the mobile devices, your website must also provide a seamless user experience to ensure one-touch contact and streamlined mobile browsing. It means that not all elements added to the desktop version of your website must be added to your mobile version.
If you aren’t careful in identify what works and what doesn’t on mobile, you might end up jeopardizing user-friendliness, mobile compatibility, or both.
SEO and Technology
In today’s ever-changing digital realm, it is a must to future-proof your website. It includes building your website on a platform with support from the best browsers of today and in the future and equip it with SEO elements that can stand the test of time. The most powerful platforms have been streamlined to allow making continual updates to your website with the advancement of online strategies and technologies and ensure that you can stay ahead of the game instead of being stuck with a website that cannot be refined to suit modern standards.
Yes, you will get exactly what you pay for as far as your dental website is concerned. But, just because you spend less doesn’t always mean that you won’t get the kind of quality you want.
There is still a better way than having to spend for these dental website costs. You can get a free dental website template at https://dentalseoexpert.com/dental-website-templates to cut back on your expenses.