Consistent acquisition of new patients is imperative for any dental practice. Dentists need a minimum of 20 new patients a month to become successful and enjoy business growth. The question now is, how do you find and get these new patients online?
If you are looking for sound dentist marketing advice, read below to know how to attract more new potential clients.
Ramp Up Your SEO Efforts
Is SEO still relevant these days? Absolutely! After all, without SEO, you cannot expect those people to find you in the first place. SEO is the fire that keeps your dental marketing campaigns going. This is what improves your rankings and ensures that you will show up on top of search results. Through the content you generate, you can further strengthen your SEO efforts.
Of course, it is never enough that you create content. You will need quality and original content that will also help you attract and capture the attention of quality patients. And with the help of an expert dental SEO marketing agency, you can be sure that you will get the results you need.
Enhance Your PPC Campaigns
Every time you put up a dental ad, you will be able to rank higher on SERPs or search engine results pages for the keywords you choose once your campaign goes live. This will mean an almost instant increase in your website traffic made up of people who will likely become your paying patients.
By outranking other dentists in the search results, your PPC ads can make you stand out from the rest online. This is especially beneficial in localities with high competition to help you get that much-needed visibility for growing your practice.
PPC also greatly improves brand awareness and, not like traditional ads in print publications, radio or TV, spreads the word among the users of all kinds of devices, from mobiles to desktops. Online ads can also establish a stronger and more solid association with your dental brand.
Have Your Google My Business Set-Up and Running
If you haven’t done so yet, make sure that you fill out the information of your dental practice on Google My Business. Use keywords specific to your location in your business description and ensure that your NAP or name, address, and phone number listed on the website are all correct and updated.
After that, you can go to the major third-party review websites where your NAP might also be listed and make sure that every listing you have there matches your Google NAP.
Boost Your Social Media Game
Social media platforms get over 3.5 billion active users, and over half of these people are currently using social media to look into products or services before making a purchase. There are over 1.79 billion active users per day on Facebook alone. It makes it a good dentist marketing advice to leverage social media.
When it comes to dental marketing, don’t be afraid to think outside the box.