Attracting more new patients is important for the growth and success of any dental practice. Gone are the days when traditional practices for dental marketing work. With almost all consumers going online to look for local services such as dentists, you need more modern dentist marketing promotions.
There is no denying that the digital dental marketing era is here. Follow these methods to promote your dental practice better than ever.
Optimize Your Website and Blog Pages for SEO
If you haven’t spent a lot of time working on your website’s back end, the mere mention of SEO might seem like you are dealing with voodoo. However, it doesn’t work miraculously like magic. Instead, this is the process where you edit your website content and code for the search engines to read it better.
SEO-optimized websites appear high up in search results while generating more new patient leads than websites that weren’t optimized.
SEO is complex mainly because of Google algorithm itself is complex. The complex algorithm is what makes them really great at creating search listings and reading websites.
PPC Marketing for More Targeted Campaigns
PPC marketing has been proven time and again to be an essential part of any dental marketing plan as it lets you optimize your ads to appear at the right time in front of the right people to help drive more quality patients to your dental office.
Most dentists love this particular marketing strategy as it lets you choose the specific amount you are willing to say, what you like to say, and who you like each ad to reach out to.
Google can also give you better control over all of your paid search campaigns since you will be paying for every click. However, you have to make sure that your ads will really reach the correct people at best and appropriate time.
Dominate Competition with Google My Business
GMB or GMB is a secret weapon that not a lot of dentists are using. It is deplorable, considering that GMB is among the best tools to add to your overall dental marketing strategy. This also goes well together with your local SEO marketing campaign.
Setting up your GMB profile and optimizing it is one of the easiest and fastest wins you could get out of all the rest of the ideas for dentist marketing promotions on this list. GMB page optimization can significantly impact attracting more new patients as it helps you show on top of your competition and generate more calls.
Use Social Media Marketing to Forge Relationships
Your dental marketing campaign at its very core must focus on your patients’ needs and establish a relationship with more new patients. The best way of doing this is creating an online community on different social media networks such as Facebook, Twitter, and Instagram.
Social media marketing is a compelling approach for advertising, whether you have a small practice or a large one with several branches. Post before and after photos, information regarding your training, and happy patients so that those who are interested will be able to know more about your practice before booking an appointment with you.