How do I get more dental patients?
This is probably one of the questions that dental professionals have in their minds. After all, it is important to maintain a constant and healthy flow of patients.
The following are some tips to help you attract more dental patients going through your door:
Create a Solid and Strong Online Presence and Visibility with Dental Marketing
If your dental practice doesn’t have a strong online reputation and online presence, you are actually missing the chance to attract more potential patients. This is why you need to create an active and engaging website for your dental practice.
See to it that you have a company profile on the different search engines and social media platforms.
- Google, Yahoo, and Bing
PPC or Pay Per Click is a marketing channel that lets you pay for ads in different search engines. You could choose to have PPC advertising for websites such as Google, Yahoo, and Bing. This is where Google Ads come in handy. The best thing about using Google Ads for PPC is that you will only be charged if somebody actually clicks on the ad you put up. You should also make sure that you take advantage of your Google My Business listing and optimize it accordingly to work to your advantage.
Make sure you upload photos, videos, and reviews from patients to the Facebook page of your dental practice. Come up with content about the offers of your dental practice, how various dental treatments work, and others. You can also develop Facebook ads that will advertise and showcase your business to the right target audience.
Add videos and photos to your Instagram profile frequently. For example, you can share the transformation photos of your patients and discuss their orthodontic journey. It is a great way of showing off your authenticity.
But, make sure that you ask for the patient’s consent first before you post any of their photos so that you don’t violate any regulations.
This is also the time when you should be focusing on dental SEO. SEO will always be the cornerstone of all marketing strategies, whether for dental practices or any other business.
Stay in Touch with Your Patients Through Email Marketing
Take your existing patients’ email addresses and remind them regarding their appointments. See to it that you also present them with an option of signing up for your newsletter. You can send them newsletters and emails at least once every month.
Ensure that you also mail them helpful content and provide the relevant information about healthcare through video content and blog posts. By offering them valuable content, patients can talk about your services to their family and friends. It is this kind of word-of-mouth publicity that can help boost your dental practice.
Good practices for dental marketing will allow you to attract more new patients and help you keep them for a long time. Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!