How hard is it for dental to get patients?
If you will ask any dentist, they will surely tell you that getting patients isn’t easy. After all, sitting in a dental chair can sometimes be as scary as spiders, flying, speaking in public, haunted houses, and even ghosts.
In case you don’t know, the fear of going to the dentist is at the same level as some of the most common phobias in the world. General dental phobia and dental anxiety are actually more widespread than you might think. A significant chunk of the population avoids the dentist altogether mainly because they dread that dental chair.
This is why many dentists and dental practice owners are constantly searching for ways to ensure that their treatment chairs are always full, their office phones are ringing from new patients, and their waiting rooms are busy.
In order for dentists to build a large patient population, it is important to be familiar with different marketing ploys and techniques that will help them attract more dental patients in no time.
Identify Your Target Audience
Does your dental practice serve all people or are you only catering to a particular demographic? For instance, if you are specializing in pediatric or cosmetic dentistry, it won’t make sense to invest your money in marketing to the general public. You have to decide on the type of patients you like to attract.
Optimize Your Dental Website for Search Engines
Just so you know, most online experiences start with search engines and only a small number of people bother to scroll past the first page of search engine results.
You can attract more website visitors with page titles as well as content copies that use SEO keywords that your prospect patients are looking for. For instance, it is more SEO-friendly if your pages use “New York” dentist instead of just Dr. Smith DDS.
Google My Business or GMB
One of the main reasons why dental practices must have their own account in Google My Business is for them to appear in listings and Google Maps. This alone is already a big advantage to having your own account in Google My Business.
There are several tricks to show up in listings and maps:
- Ensure that your profile is complete as much as possible.
- See to it that you have a higher number of quality positive reviews compared to your closest competitors.
- Post coupons, events, or news on GMB.
- Respond to negative reviews if there are any.
Google Ads for Dental Practices
Finally, Google Ads optimization is another great way of getting the word about your dental practice out there. Since these are PPC ads, you will only pay every time someone actually clicks on your ads. It is an affordable but effective way of marketing your business that is guaranteed to bring in great results.
Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!