How many new patients should a small dental office get a month?
For dental practices to grow, small dental offices with only a single dentist must see 24 to 50 patients a month. To ensure that you will attract more new dental patients, the practice must provide competitive services at competitive prices.
Ideal Patient Base for Dental Practices
An active patient base with 1,300 to 1,500 patients is considered ideal for solo practices. Start-up practices can expect less, and it may take several years for them to establish a solid clientele base. When you speak of active patients, they visit the practice for services for the past 18 months with schedules for their check-up visit or recall.
A general dental practice goal is to add a minimum of 25 new patients each month for every full-time dentist. Therefore, the growth goal of the practice must be 15% with the support of additional new patients.
A general dentist sees an average of 10 to 15 patients per day, while every dental hygienist sees around 8 per day. Thus, the average patient count for practices with one full-time dentist and two hygienists is 31 a day.
To have a constant flow of new patients, a dental practice should follow a good marketing plan that includes digital marketing, dental SEO, Google Ad optimization, and Google My Business optimization to promote its attributes and services.
It is also encouraged to have word-of-mouth referrals from satisfied patients and have an interactive dental website with a high SEO position to help grow patients.
Use SWOT Session to Best Determine the Right Dental Marketing Strategies for You
If you want to learn the best way of marketing your dental practice, a SWOT session is always the first step you need to take. For those who may be hearing this term for the first time, it is basically a structured way of identifying your SWOT or strengths, weaknesses, opportunities, and threats.
Read on below to know more about SWOT:
Identify the things that set apart your dental practice from the rest of the dentists in your local area. Then, you can list all possible items you can leverage and preserve for your practice to stand out from your competitors.
Are there things that your patients don’t like about your practice? It would help if you were honest enough with this list for you to identify and handle any challenges.
Is there room for growth for your practice? Evaluate every item to know those that you can use to your advantage.
Are there issues that your dental practice may need to defend against, prepare for, and anticipate?
After you have established the current position of your dental practice, you will find it easier to determine the best dental marketing ideas you can use to ensure your future success. Some options available for you are dental SEO, Google Ad optimization, and Google My Business optimization.
Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!