Knowing how to attract new dental patients with online dental marketing is the number one secret for your dental practice to grow, thrive, and succeed.
Optimize Your Google Ads
While Google Ads may not have the same level as Facebook’s fine-grained targeting, it is still powerful that can reach a large number of online users.
Targeting by income is a good way to ensure that your ads will reach your target audience. This allows you to set up various ads for targeting different audience segments.
For instance, you can deliver ads or cosmetic or electric procedures such as teeth whitening to people with higher incomes while lower income levels can be targeted with routine cleanings.
And when it comes to Google Ads, you also have to make sure that you review their extensions and add location.
Local SEO for Dental Practices
Almost half of the consumers who perform a local search using their smartphones visit the business within a day. This means that if you lack a solid strategy for your local SEO, you will just miss out on those big numbers.
When it comes to local SEO, it is all about optimizing your online presence and your website for your local audience. It means that you need to corporate as many location-based keywords as possible together with their common variations.
You can then incorporate these keywords into your content, header, title tags, images, meta descriptions, and your Google My Business page. But, you have to ensure that you don’t go overboard. You also need to avoid adding duplicate content to your website. The algorithm of Google search is getting smarter by the day so the highest quality SEO looks helpful and natural instead of including your local keywords in every sentence or two.
When it comes to Google My Business, you also need to ensure that you claim and fill out your page accurately. Your description should be optimized with all relevant keywords and add links that will direct to your website.
The most important thing here is to include your name, address, phone number, or NAP in many places as much as possible.
Go on Social Media to Engage with Your Clients
When it comes to marketing, it is always a must to use social media. It is especially helpful for local businesses as most customers today choose local businesses with their own social media profiles. On top of that, a lot of customers are also using social media for customer service and recommendations. This means that if you still don’t have a presence on social media platforms like Facebook, Twitter, or Instagram, you will miss out on a big potential audience.
Social media can be used for establishing yourself in your own community and engaging with customers. You can share tips, seasonal greetings, and regular updates here together with general dental hygiene tips and grow your content to also include facts and articles on general wellness.
It is not an easy task to grow a dental practice. Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!