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Today’s dental practices have many options as far as dental marketing is concerned, from digital marketing, dental SEO, Google Ad optimization, Google My Business optimization, and more. However, if you don’t have a quality dental information website, you will only miss out on a significant stream of reviews.
You need to follow several steps so you can have your dental information website up and running in no time.
Start with Branding
Yes, branding is super important and is even considered the most crucial aspect of any business.
Pick the Right Colors
Refer to color psychology to help you decide on the right colors for your site.
Use empty spaces all over your website to be easier to see and give it room to breathe visually.
Keep Things Simple
Simplicity can do wonders to have a dental information website design that converts.
Make It Mobile-Friendly
Go for a mobile-friendly layout for your site to appear great on all mobile devices.
Be Clear with Your Offer
Clearly showcasing your offers will help you create trust, show your expertise, and convert more of your site visitors to new patients.
Add Patient Testimonials
Testimonials are a must for dental practices as these are the fastest way of gaining the trust of your new patients.
Create an FAQ Section
An FAQ section is a great place for you to offer your patients more value by answering their common questions.
Put Up a Contact Us Page
Your contact page must show your patients the different ways for you to get in touch with your dental practice.
Use Lots of Images
As most people are now visual learners, be sure to use images all over your site to boost user experience and convert more site visitors to new patients.
Include Human Faces
When it comes to images, make sure you also have lots of human faces, as these will create that sense of connection and familiarity with your brand that can increase the conversion rate. It is not enough to post photos of teeth on your dental site.
Have Videos on Your Website
Aside from images, you can also use videos to take your imagery to the next level, as these can make your site more appealing than ever.
Add a Blog
Content will always be king, and when it comes to dental information websites, you can use blogs as part of your dental marketing strategy.
There are still many other aspects that you need to pay attention to when building your dental information website. Once it is up and running, you need to use different dental marketing strategies like digital marketing, dental SEO, Google Ad optimization, and Google My Business optimization to boost its popularity further.
Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!