You spend all your time helping your patients smile brighter and bigger. However, for you to also have the brightest and biggest smile, you need a constant flow of new patients walking through that door.
To do exactly just that, you need to learn how to get more patients into your dental practice. Read on below to discover some ways you can start to implement today.
Local Search Engine Optimization
Every time people search Google for a dentist near them, does your dental practice show up on the first page of the search results? Is it on the first spot or even a part of the top 3? If not, it means you got some work to do.
Just so you know, there are a lot of potential patients searching for this key term or anything similar. By ranking for it locally, you will be able to get a steady arrival of clicks and possibly new patients. Local dental SEO will ensure that your dental clinic will have an online presence and will be found in the search results in Google every time people search for a dentist in their local area.
This will ultimately lead to better search results. Below are some tips you can follow:
- Claim your local listings with Google, Bing, and Yahoo.
These search engines all offer a simple guide to claim your local listing. Google My Business is a good place to get started for setting up your practice.
- Keep your listings consistent and updated.
Your practice must have a consistent name, address, and phone number on your listings on all platforms and websites.
- Target local keywords
Your blog posts and website must incorporate local keywords. These should include your city or neighborhood name together with your specific offered services. It is where it can be helpful to have a website or blog rich in content.
Social media is currently among the most cost-effective ways of reaching out to a bigger audience in one go. You could interact with the target audience by searching for ways to stay in touch with both new and existing dental patients.
Most people have social profiles and mobile social apps are those that are used most often. Your dental practice can no longer afford to be inactive on social media, particularly if you are searching for more clients.
Even though word of mouth remains powerful, there is no doubt that it still got lots of room for paid online ads. It will be best if you can combine Google Ads and Facebook ads for attracting new patients.
Social media marketing often involves pay-per-click or PPC. You will only be charged for those leads that the advertising platform or social network sends to your site. Make sure your ads have a strong call to action and a strong benefit and value proposition.
These are just some of the ways on how to get more patients into your dental practice. Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!