Consistent acquisition of new patients is imperative for any dental practice. Dentists need a minimum of 20 new patients every month to grow and succeed. If you want to know how to increase dental patients, it is time for you to invest in dental marketing.
Whether you are just getting started from scratch or simply wish to see some significant changes in your business, here are a few tips to help you out.
Create Your Google My Business Page and Optimize It
Topping the list of the best tips for dental marketing is creating and optimizing your GMB or Google My Business account page. In addition, your listing in GMB must be the centerpiece of any local SEO strategy.
Your GMB listing is basically a verified information source regarding your dental practice, including your photos, hours, location, and others, with Google threading into different search experiences.
A robust and complete GMB listing will help ensure that your practice appears in all types of Google search experiences that include patients that actively look for a dentist.
Optimize Your Dental Website
Even if your dental practice is the gorgeous brick and mortar in your area, everything will be futile if you don’t have an A+ website. Your dental website is often the first point of interaction of your practice with patients.
They will also judge your practice according to the appearance and performance of your website. This is why it is essential to pay attention to website design. Make it easier for people to navigate to the exact information they need and present a user-centered, consistent, and simple design.
Invest in Long-Term Dental SEO Strategy
Dental SEO makes up a big part of reaching out to patients searching for dental care. People tend to find and pick their dentists online, usually in their local area. Most dentists also acquire new patients through local search experiences. Good thing that the combination of the first and second tips will help your SEO strategy to succeed.
Take Your Social Media Game to the Next Level
With billions of active social media users, over half of which use their social media profiles to research products and services before making a decision, it makes perfect sense to leverage social media and make it a part of your dental marketing strategy.
Capture High-Intent Searches with Google Ads
Finally, to ensure that your dental practice will show up on top of the search engine results page or SERP, make sure you use Google Ads to your advantage. When done correctly, Google ads will help you put calls to action and lead-generating content on top of search results using competitive keywords, get you in touch with your target audience at the right place and time, and generate results immediately.
Are these tips on how to increase dental patient’s cutting-edge? Well, not necessarily. But do they work? Yes, of course! There is no doubt about that. Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!