How to Measure SEO ROI for Dental Practice 

If you are a dentist, you need to learn how to measure SEO ROI for a dental practice. There are basically three metrics that you need to keep track of to ensure that you will get the best possible return on investment.

Here are the steps you can follow for measuring your ROI out of your SEO campaigns.

  1. Set Up Google Analytics Conversion Tracking

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The very first step to determine your SEO ROI is to set up conversion tracking in Google Analytics. Since dental practices are lead-based businesses, you can set up the conversion goals such as lead form submissions then assign monetary values to these goals according to customer data.

Since you don’t make sales right on your website, it is a bit tricky to acquire the exact data on your generated revenue. The most precise estimate comes from designating dollar values to every on-site conversion you have according to past sales data.

Go to Admin – View – Goals in Analytics then set goals for the on-site conversions. Examples of these goals are free quote requests, contact form submissions, and phone calls if your website is set up with call tracking. Enter the estimated value for these conversions in the Goal Details section. The values will not be accurate but if you can pull from analytics data, the estimate you will get can be pretty accurate.

  • Identify the number of leads that convert to sales.
  • Identify the average value of every sale.
  • Identify the value of every lead.

Use these steps for each goal then enter corresponding values before you proceed to the second step.

  1. Sort Conversions According to Channel

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Once you are done tracking conversions for one month or so, you will already have enough idea to begin measuring your SEO ROI.

The easiest way of doing this is to view the Conversions report at Conversions – Multi-Channel Funnels – Assisted Conversions.

Choose Conversions found on the upper part of the report to get all of your site’s conversions in your chosen time frame sorted according to the channels that drove them.

The organic Search channel consists of users who landed on your site in search engine results. These conversions can be attributed to your dental SEO strategy.

  1. Calculate the ROI of Your Dental SEO

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After determining the amount of revenue generated by your SEO strategy during a certain timeframe, usually a quarter or a month, you can now compare this amount to the investment in SEO you made during that time to know how much your ROI is.

The majority of businesses use this formula for calculating the ROI of SEO:

 (Gain from Investment – Cost of Investment) / Cost of Investment

If you are already using a specific method to measure the ROI of the rest of your marketing channels, the same formula can be used to compare them against SEO.

But if you don’t have any existing method in place to calculate your marketing ROI, just use the basic formula (Gain from Investment – Cost of Investment) / Cost of Investment and multiply the answer by 100 so you will know your ROI in percentage.

Take a look at this example using the formula for SEO ROI:

Gain from Investment: $100,096.50

Cost of Investment: $10,000

(Gain from Investment – Cost of Investment) / Cost of Investment

(100,096.50– 10,000) / 10,000

90,096.50 / 10,000

9.00965 x 100


The SEO ROI of this dental practice is over 900%, which is quite high.

How To Increase The ROI Of Your Dental Marketing

Improve your Bounce Rate

Bounce rates can reveal a lot of things to website owners. The number is basically the rate at which users arrive on a certain part of your website and leave right away. For most, 50% to 60% bounce rate is already pretty good. However, you don’t need to panic if you don’t get something as high as these figures.

Higher bounce rates may mean several things. First, it can be an excellent spot to start working with a dental web developer or marketing agency because they can check the pages with the highest bounce rates and come up with actionable steps that can address those issues that drive traffic away. These can include irrelevant information, poor calls to action, broken images, and other problems with usability.

A high bounce rate may also indicate that users get the details they need fast and leave right away. It is quite common on single-page websites, mobile sites, and other pages where it is easy to access information such as phone numbers or operating hours.

Apply PPC and Dental SEO

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When you use PPC, you are basically buying traffic to your website, usually from Facebook or Google, although this can also come from anywhere. Google has already removed the keyword-level data in their Analytics tool. However, SEO marketers found it problematic as it made it difficult for them to check the keywords responsible for driving conversions or bringing in more traffic.

PPC and dental SEO can be used hand in hand to improve the two strategies. SEO and PPC are crucial aspects of a highly effective strategy for dental marketing that helps your dental practice attract more new patients.

SEO is integral for marketing, yet many dental practices don’t consider it a bona fide strategy for growth. SEO is a free strategy that lets you draw people to your dental site using relevant search terms and keywords to show up in search results.

If you have a dental practice known within your community, and you get some referral visits coming from the link placed on a website that discusses your practice, it means that you can effectively harness referral traffic.

You can use dental SEO can be used for attracting new patients and increasing profits. SEO is a necessary and good growth strategy for different businesses and industries, including dental practices.

But, if you want to see significant growth in your dental practice, you might want to use SEO hand in hand with some other methods to deliver better and higher-quality results.

Measuring ROI for the SEO of your dental practice is all good and that but more importantly, you need to pay attention to the key metrics that signify this growth.

Check out if you need help with dental marketing.

Want To Get More Patients Online?

If you are looking for a professional team to help you with dental marketing, we are here to help!

Our team at Dental SEO Expert has helped many local businesses grow and get great results with SEO, PPC ads, and Google My Business Optimization.

And we are ready to bring your dental practice to the next level!

Visit our site at and book a call with us to see what we can help!

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