You have surely heard of the terms search engine marketing and dental digital marketing, especially if you have your own dental practice. But, what is the difference between these two? Which one do you need more?
What is Search Engine Marketing?
Search engine marketing or SEM pertains to the practice of gaining more visibility and traffic from the SERPs or search engine results pages with the use of both unpaid and paid efforts.
This is when the advertisers bid on the keywords that users may use when searching for search engines like Google, Yahoo, and Bing. So, for example, you can bid on keywords that have something to do with the services of your dental practice so that your business ads will show up for these search queries. Such ads are what you call PPC or pay-per-click ads and are available in many different forms.
Search engine marketing can be a unique and powerful comp marketing method of marketing. It allows you to place your ads right in front of patients who are already interested and are actively looking for dental care.
How Does SEM Work?
Think of SEM as an auction. Instead of rare paintings and antiques, you will bid on the keywords and how much you will pay for the clicks. You could shop around for the search engine marketplaces like Google. Your search ads are triggered by words or a mixture of words that someone types into the search box.
However, just because you are the highest bidder doesn’t mean you will be the winner. Search engines will be the ones to determine the ads that show according to the relevancy of your website, keywords, and ads to users.
What is Dental Digital Marketing?
Interaction taking place between your patients and your practice is a marketing element in some capacity.
Dental digital marketing is basically the art of analyzing, creating, and distributing content to bring more patients to your funnel or move further those patients already in the funnel down to the buyer’s journey.
Benefits of Dental Digital Marketing
With dental digital marketing, you will gain more engagement and more interaction. As a result, you will gain more patients and more people showing interest in your offers. All of these will all boil down to maintaining and improving your online presence and reputation.
Dental digital marketing companies work with dental practices that want to boost the online efforts and form a community and even a family among their patients and beyond.
Techniques for Dental Digital Marketing
The key to successful dental digital marketing efforts is to use the right tactics. Even though all programs start with identifying the right market segment to target and the best message to convey, the budget you will use can vary based on your geographic location and level of competition. Some tactics you can employ include dental SEO, Google Ad optimization, and Google My Business optimization.
Now that you know the difference between search engine marketing and dental digital marketing, it is easy to see that both are important for success. Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!