More and more dentists are now learning and realizing the importance of marketing their dental practices online. As a result, they have started to redesign their websites to stay in touch with existing patients and attract new ones. There are even some that adopt content marketing techniques to get more social media shares.
But, all of these creative efforts for marketing will remain unnoticed if they don’t optimize for search engines. So, this is where SEO for dental practices comes in?
Back in the day, people turn to the Yellow Pages to look for dentists. Today, however, they opt to go online. Unfortunately, they often don’t look beyond the first search results pages, so those sites that have lower ranks are often ignored.
It doesn’t matter if you are running a longstanding dental practice or you are just getting started in the profession because SEO for a dental practice is important to find and keep new patients for a long time.
What is SEO for Dental Practices?
The focus of SEO for dental practices, also known as dental SEO, is to optimize the website of dental practice for users and search engines to increase the site’s visibility in search results on Google, Bing, and Yahoo. Optimizations can also include making the dental website fast, useful to prospective patients, and mobile-friendly.
Why SEO for Dental Practices Matters Now More Than Ever
SEO marketing is probably not one of your top priorities as a dentist. But then again, if you don’t implement SEO, your website can never be found by your target audience.
It has been revealed that most of the clicks online come from the first five search results pages. Therefore, if your dental practice websites this type of ranking, it will mean more traffic to your website, greater authority and quality, more qualified leads, and eventually, more patients for your dental practice.
You also need to remember that it is likely that your competitors are already setting aside some of their budget for dental SEO. It just goes to say that they are already taking advantage of the kind of exposure that SEO points towards them and attracting more local patients to their dental practices even before these people even know about your existence. SEO could be the only opportunity for you to be right in front of those patients who go online to research dentists in their local area. Surely, you don’t want to keep missing out, do you?
What is even better is that if your competitors don’t invest in SEO yet for their dental practice, it is the perfect opportunity for you to be right there before their eyes and entice more patients to your dental practice before your competitors get the chance. You are confident that you have the best practice in the area with a gorgeous website, and you can further prove it with great SEO.
When you work with a reliable dental SEO expert, you can take advantage of everything that SEO has to offer. Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!