There is always an ethical and effective way of setting the stage for your patients to come knocking at your dental office. Doing so is a win-win scenario because they will not just receive the best quality of service, but at the same time, you can also establish a long-lasting relationship with them.
When you are a dentist, chances are you don’t really spend a lot of time honing your convincing speaking skills. This is because you are not a salesman anyway, but a doctor.
However, it is still imperative for you to get patients to make dental appointments. That is the only way that you can help them and grow your practice at the same time.
This is where marketing comes in.
Before you embark on this journey, it is important to be familiar with the new rules of dental marketing. There are three key dental marketing styles, and each has a different conversion rate, cost of entry, and return on investment.
When you speak of advertising, it is a form of marketing based on interruption. This is often the most expensive, takes the least amount of time, and works the fastest. But, this can be a scattershot method that has marginal ROIL because of its prohibitive cost and low conversion rate because of its impersonal nature.
This is why traditional adspend is seeing a quick drop as it gets replaced with budgets allotted for social media campaigns and online marketing. While it doesn’t necessarily mean that traditional advertising is already dead, it still signifies that you need to try other channels soon before it is too late.
As a permission-based type of marketing, digital marketing operates off of the data you have collected from potential or existing patients or gathered from third parties that obtained permission to use the data in marketing.
The best thing about digital marketing is that this is more affordable than traditional advertising but tends to have higher ROI and conversion rates if the campaigns have been tracked the right way and there is A/B testing done consistently to maximize gains. As a result, digital adspend has already surpassed that of traditional, which is for many good reasons.
For dentists, dental SEO, Google Ad optimization, and Google My Business optimization are just some of the feasible and effective strategies that you can employ to generate good results and attract more patients that will make their dental appointments with you.
MWM or Marketing with Meaning
Word of mouth marketing is considered to be still effective. After all, referrals work in every industry, and dental practices are not an exception. But, word of mouth marketing is now modernized to marketing with meaning, with referrals likely coming from online and offline communities and can be based on the outreach of your practice and the efforts to inform and educate. Therefore, using MWM might work the slowest and requires more time to refine, although it can still deliver results and get you more patients.
Always remember that your job as a dentist doesn’t just end with offering quality services. It would help if you also marketed well for your patients to continue making their dental appointments. Feel free to check out https://dentalseoexpert.com if you need help with your dental marketing!